Getting Started with MakeUGC

Section 1

What MakeUGC Is (and What It Is Not)

MakeUGC is an AI studio for video ads. It started with UGC-style ads, where a realistic AI actor talks to camera about your product, and has grown into a one-stop shop for AI video and image ads.

UGC (user-generated content) ads look like a real customer filmed them on a phone: casual, direct, and personal. They often outperform polished ads on TikTok, Instagram, and Facebook, but hiring creators for every test is slow and expensive. MakeUGC replaces the shoot: you write or generate a script, pick one of 1,000+ AI actors, and get a finished video in a few minutes.

What you can make

What MakeUGC is not

• Not a guarantee of results. MakeUGC shows strong customer case studies, but your offer, hook, and targeting decide performance. Treat every ad as a test.
• Not indistinguishable from real people every time. Reviewers praise the actors but report occasional lip-sync and realism issues. Review every video before it runs.
• Not a replacement for honesty. AI actors are not real customers. Section 3 explains how to use them without misleading anyone.

Section 2

Plans, Credits, and the $1 Trial

MakeUGC runs on monthly credits. Every model, video, and image draws from one credit balance.

All plans include Product in Hand, Motion Control, AI Flows, Batch Mode, the Content Library, watermark removal, and API and MCP access. Quarterly billing sits between monthly and annual. Monthly prices are as reported in recent reviews; the pricing page leads with annual prices and frequent promotions, so confirm on MakeUGC’s pricing page before you buy. Separate API plans start at $99 a month for developers.

How credits work

• Different formats and models cost different amounts. Reviewers report about 100 credits for a standard talking-actor video and more for Product in Hand, so 500 credits is only a handful of actor videos. Check the cost shown in the studio before you generate.
• Unused credits expire at the end of each billing cycle; they do not roll over.
• Watch for limited-time offers, such as bonus credits or unlimited passes for a specific model. They change often.

The $1 trial: read this before you start

MakeUGC lets you try any plan for $1. The trial is short (reviewers report about 72 hours) and renews automatically at the full plan price unless you cancel from your account before it ends. Your checkout page shows the exact trial length and renewal amount.

Section 3

Rules for Running AI-Generated Ads

AI actors are powerful, and they raise specific honesty and compliance questions. Getting this right protects your ad accounts and your brand.

Do not fake testimonials

An AI actor saying “I’ve used this for two weeks and my energy is way up” implies a real customer’s real experience. In the US, the FTC treats fake testimonials as deceptive, and its rule on fake reviews and testimonials specifically covers testimonials attributed to people who do not exist. Safer approaches:

• Have the actor present the product (“Here’s what’s inside,” “Three reasons people switch”) rather than claim personal use.
• Base any experience-style script on real, documented customer reviews, and disclose that it is a dramatization.
• Keep every claim, especially health, income, or before-and-after claims, true and supportable.

Label AI content where required

• Meta, TikTok, and YouTube have rules on AI-generated or altered content, including labels for realistic synthetic people. Check each platform’s current advertising policy before launching.
• Some regulated categories (health, finance, political) have stricter rules or ban synthetic spokespeople.

Custom avatars and voices

• Create a custom avatar or voice clone only of yourself, or of someone who has given written permission. MakeUGC publishes a custom avatar policy and a fair use policy; read both.
• Do not imitate celebrities, influencers, or competitors’ spokespeople.

Section 4

Making Your First UGC Ad

MakeUGC’s flow is three steps: start from something, describe the ad, then generate and edit. A first video renders in about two minutes.

1. Sign up at makeugc.ai and open the studio.
2. Choose your starting point: pick an AI actor, use your custom avatar, choose a video model, or start from a prompt, your product URL, or a reference ad.
3. Pick an actor who matches your buyer: age, style, setting, and energy. A gym-goer for supplements, a parent at a kitchen table for household products.
4. Add the script. Paste your own, or click Write with AI to draft one from your product page. You can also upload your own audio.
5. Add a product photo if you want the actor to hold your product (Product in Hand).
6. Choose the language and voice. MakeUGC supports 50+ languages.
7. Generate, then review the result carefully: lip-sync, hands, product appearance, and pronunciation.
8. Edit and export (Section 9).

Section 5

Writing Scripts That Sell

A great actor cannot save a weak script. Most winning UGC ads follow the same simple structure.

Mind Section 3 when you write: present the product and real proof rather than inventing a personal experience.

Hook styles worth testing

• Curiosity: “Nobody talks about this part of [problem].”
• Direct call-out: “If you own a small bakery, watch this.”
• Contrarian: “Stop buying [common solution]. Here’s why.”
• Demonstration: open on the product doing its job, then explain.
• List: “Three things I wish I knew before buying a [category].”

Section 6

Product in Hand, Custom Avatars, and Motion Control

Three features that make AI ads feel real: your actual product on camera, your own face and voice, and natural movement.

Product in Hand

Upload a clear photo of your product and the actor holds, shows, or unboxes it on camera. Use a clean image on a plain background, shot straight on, with the label readable. Review every result closely: AI can distort packaging, logos, or text, and a misshapen product undermines trust.

Custom AI avatar and voice

Create an avatar of yourself from a short video clip and clone your voice, then have it speak 50+ languages with matching lip-sync. It is ideal for founders, coaches, and agencies who want a consistent face without filming every ad. Growth includes one custom avatar and Pro includes three.

Motion Control and Gestures

Motion Control transfers a performance from a source video to a character, so you can act out a movement once and apply it to an AI actor. Gestures add natural hand and body movement to talking-actor videos.

Section 7

Beyond UGC: AI Video, B-Roll, Styles, and Image Ads

MakeUGC now includes many leading AI models under one subscription and one credit balance, with new models added soon after launch.

Model availability varies by plan; Pro includes all premium models. Higher-end video models use more credits, so check the cost before generating.

Section 8

Scaling Up: Content Library, Batch Mode, and AI Flows

Once one ad works, these features help you make many more, faster.

Section 9

Editing and Exporting

The built-in Video Editor handles the finishing touches, so most ads never need another tool.

• Captions: turn them on. Most social video is watched without sound.
• Music: add a background track at low volume under the voice.
• B-roll: insert generated cutaways where the script mentions features or results.
• Trims: cut dead air at the start; the hook should begin immediately.
• Export: HD, 2K, or 4K on Growth and Pro; up to 720p on Starter.

Final quality check

• Lip-sync matches the words, especially in the first three seconds
• Hands, face, and product look natural; no warped labels or extra fingers
• Pronunciation of your brand and product names is correct
• Captions are accurate and readable on a phone screen
• Claims are true, and AI labels are added where the platform requires them

Section 10

MakeUGC with Claude: MCP and API

Every MakeUGC plan includes API and MCP access, so you can generate ads programmatically or by chatting with an AI assistant.

MCP (Model Context Protocol) is an open standard that lets assistants such as Claude use outside tools. MakeUGC runs a hosted MCP server; after you sign in, Claude can work with MakeUGC’s tools from a conversation. Calls through the MCP or API use the same credits as the studio.

Connect it to Claude

1. In Claude, open Settings > Connectors (some versions label this area Customize).
2. Add a custom connector named MakeUGC with this URL:
   https://mcp.makeugc.aiCopy
3. Click Connect and sign in to your MakeUGC account when prompted. Tools appear after sign-in.
4. Turn the connector on in a chat and start with a simple request.

MakeUGC’s developer documentation (linked from Developers on makeugc.ai) has the current setup steps for Claude, ChatGPT, and other agents, plus the API reference, webhooks, and model parameters.

Ideas to try

• “Write three 20-second UGC scripts for my product page, each with a different hook, and generate them with a female actor in her 30s.”
• “Make a 9:16 product shot of my bottle on a bathroom counter in morning light.”
• “Check my credit balance before starting.”

Section 11

Testing Ads Like a Pro

AI makes ads cheap to produce, so the advantage goes to whoever tests the most, the right way.

• Test one variable at a time: hook first, then actor, then offer. Batch Mode makes hook tests fast.
• Start with 3 to 5 variations of one concept, run each with a small budget, and keep the winner.
• Judge on the right numbers: hook rate (how many watch past 3 seconds), click-through rate, and cost per purchase or lead. Views alone mean little.
• Refresh before fatigue: when results slip, keep the winning script and swap the actor or setting.
• Localize winners into new languages instead of starting from scratch.

Section 12

Common Mistakes to Avoid

The same handful of mistakes cost new users the most money and time.

Section 13

Quick-Reference Checklist

Tick items off as you go. The PDF version has a printable page.

Getting started

• Signed up via the FrostyStack MakeUGC link; trial end date and renewal amount noted with a reminder
• Plan matches export needs (Growth or Pro for HD to 4K)
• Product photo, product URL, and 2 or 3 script ideas ready

Every ad

• Hook, problem, solution, proof, call to action; 15 to 30 seconds
• No fake personal testimonials; claims true and supportable
• Actor matches the buyer; product photo clean for Product in Hand
• 3 to 5 hook variations generated (Batch Mode)
• Captions on; quality check passed; AI label added where required

Monthly

• Credits checked; unused credits expire at cycle end
• Winning hooks saved to a swipe file; tired ads refreshed